A documentary series with 6 chapters led by influencer Christian Byfield showcases the real-life impact of Grupo Argos investments on Colombian communities through the whole country. each episode uncovers transformative stories that highlight improvements in lives, infrastructure, and environmental sustainability.

ensuring the authenticity and emotional depth of each story but also crafted more of 14 tailored versions for diverse platforms, including social media cuts, teasers, and full episodes, maximizing reach and resonance across Instagram, Facebook, web and YouTube.